Podcasting is the term used to describe the act of broadcasting audio content online.
Podcasts are usually created in a series or as a season and are rarely one off events.
Many amateur podcasters record their own podcasts in order to develop a fanbase whereas business podcasts tend to be produced to a much higher quality with the aim of attracting new clients and business by developing brand awareness and demonstrating expertise and openness via the podcast platform.
This form of media is most effective when it provides good and useful information that is given freely with minimal sales content.
Although it is possible to sell podcasts, this is usually only achieved by high profile individuals, for example, Ricky Gervais had a very successful podcast that started free and then became a paid for download as soon as they realised that it would generate revenue.
For people / companies with a lesser profile you can still sell podcasts, however, it is often more accepted to repackage these as courses or premium content.
A podcast needs to be delivered via an RSS compliant website using scalable hosting, which is best acheived with a custom built wordpress blog using cloud hosting.
If you would like to discuss the feasibility of your podcast let’s have a chat today.
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